Why We Start Thid Project & Goal
Why we start ?
Mainly we start this project from our own experiences. We wanted a way to connnect with community to clean our locality with mutual effort with also involving youth into it, wanted daily updates and social media like experience for familiarity.But there are problems here too.
If all people from various communities and areas will cooperate there will be mass movement to clean the mother nature.
Project Timeline
MON
1 Week
2 Week
3 Week
MON
TUE
TUE
WED
WED
THU
FRI
Strategy
Research
UX
UI Design
Problem Statement & Challanges
Problem
Unavailability of platform particularly dedicated to nature.
Unavailability of group and campaign building safely.
Payment and transactions.
Messaging.
Security.
Community engagement.
Other social media platform.
Solution
Produce platform particularly dedicated to nature
Ensure group and campaign building safely.
Payment and transactions with security and two factor authentication.
Messaging privately.
Securityfrom hackers and protection of card.
Community engagement with multiple screen options to use from.
Other social media platform like experience with slight different taste.
Business goals
Minimalist design.
Privacy and security.
User engagement and retention.
Messaging.
Different platforms.
Social media app like replica.
Revenue model
Revenue from assistance of funded campaigns.
Payment through app.
Advertisement in blank sections.
N.G.O. fundings for campaign promotion.
Response of Qualitative & Quantitative Research
User Research
User Research focuses on understanding user behaviour, needs and motivations through observations techniques, task analysis and other feedback methadologies.
I have followed two research methods i.e. Qualitative and Quantitative analysis. In the qualitative analysis, I have taken the interview of 12 people who work together to understand the difficulty that they face while using social media apps, campaign management, payment, groups and chat with people all related to environment. In the quantitative analysis, I have taken a survey of 20 peoples.
User Persona
To complete the project, we tried to get some surveys from users about their current experience. Their characteristics and the main insights we got are based on the survey results.
Goal
Relevant conntent.
Privacy and security.
Groups & campigns.
Messaging.
Relevent news.
Social media like experience.
Frustrations
Irrelevant conntent.
No privacy and security.
No joining in groups or campigns.
Unsafe payments.
irrelevent news.
Every app copied Tik-Tok.
Influences
Friends.
Online & social media.
Online marketing.
Personality
Friendly.
Thinking.
Punctual.
Technology
Mobile apps.
Android.
Social network.
Artyom is a IT employee, who loves traveling different places with friends and nature lover & for that he help society members monthly in spare time.
Age: 32
Status: Married
Occupation: IT employee
Location: Russia
Artyom Sidorov
Empathy Map
Empathy map is a collabarative tool teams can use to gain a deeper insight into their customers. Empathy map can represent a group of users such as customer segment.
Thinking
Deciding what to do & how to do
Ways to get more people involved
How to only get relatable content
What else can be done
Seeing
People posting on social media
YouTube nature vlog
Watching unhygenic trash
Positives of clean environment
Doing & saying
Society cleaning
Donating & involving in campaigns
Involving friends and family
Start own campaign
Hearing
Friends advising me
Various health benefits
Privacy concerns
Irrelevant content issues
Pains
Confusing design
Privacy and security concern
Irrelevant content
No seperate app for nature
Gains
Good experience
Connect with people
Get involved with nature lovers
Some good pictures & moment
User Flow
User flow reflects the user’s progress from the launch of the application to the discovery of all the functionalities in the app & doing some actions.
Content
Stories
Notification
Chat
Photos/Videos
Like
Share
Comment
Primary
Groups
Message requests
Fixed amounts
Manual amounts
Payment methods
Social Signup
Forgot password
Recover password
Groups
Create group
News
Donate
Create campaign
Payment
Message
Menu
Share
Connect/Edit profile
Groups
Feed
Home
Simple home
We strive to keep things easy and trendy for the home screen. So users will easily locate the information needed.
See more
Groups
News
All
Water
Air
Land
Panaji : Save Mollen group condemns the state...
Times of India
Trees
Today, 21:33
Mangaluru: Change plan, save trees: Green activists...
Times of India
Trees
Today, 10:36
Aurangabad: ‘Chipko’ movement to save trees...
Times of India
Trees
Today, 05:03
Create group
9:41
Home
Explore
Profile
Donation
Search
Anonymous
anonymo_us
Feed
Groups
3
Friends
9
Posts
9
Groups
Water
Air
Land
Edit profile
anonymo_us
9:41
Home
Explore
Profile
Donation
We are greatful for your support
Please let us know your valuable feedback in the comment section. We will be very greatful for that.
Abhishek Dambhale
Copyright © portfolioabhishek.com 2023. All rights reserved. All other trademarks are the property of their respective owners.
AND MORE
Donation
Donations & campaigns
Users can find desired campaigns to support or create a new one.
Algorithm
Content
Find only relevant content and news preset to only green activities and considerable posts.
Case Study
Nature
COMMUNITY APP
UX/UI Case Study
Nature App is a platform where people will be able to connect with a mutual motive of environment protection and care.
Project Overview
Description
Nature App is a platform where people will be able to connect with a mutual motive of environment protection and care. They can use it as social media platform for nature lovers, they can make groups, campaigns, read news, chat and more.
My Role
Research
Wireframe
User Flow
User Persona
UI/UX Design
Your gender ?
Male
Female
Others
30%
10%
60%
Your occupation ?
Student
Employee
Businessman
Retired
20%
10%
40%
30%
What you use social media for ?
Messaging
Engagement
Content
Other
20%
10%
40%
30%
What algorithm you found the most ?
Jokes
Pranks
Dance & girls
Other
30%
20%
10%
40%
What you expect from a nature protection app ?
Groups & campaigns
Relatable news
Help & donate
30%
50%
20%
What you do to save environment ?
Help N.G.O.’s.
Green activities.
Clean socities.
30%
20%
50%
What is your age ?
15-25
26-40
41+
30%
10%
60%
What you get from helping mother nature?
Societal interaction
Mental peace
Environment
30%
50%
20%
Do you donate for green campaigns ?
Yes
No
50%
50%
What are the main challanges for a nature protection app to stand out from other social media platforms ?
Relatable content
Algorithm set for green activities
Privacy & security
Group creating & joining
Donation & campaigns
Clean UI
What lacks in a social media app ?
Knowledge
Privacy
Algorithm
70%
0
20
60
40
80
40%
10%
Explore
News & Groups
Users can find relatable news and search popular groups and join or create one.
